The Year of the Depend Adult Undergarment With Trump having successfully rebranded the Gulf of Mexico as "The Gulf of America" -- and tech companies happily following along like eager puppies, tripping over themselves to be first -- it's only a matter of time until he starts auctioning off the naming rights to other things that aren't his: the Jeep Grand Cherokee Canyon; Mount Rushmore Extreme, brought to you by Doritos; and UsaX, Elon Musk's "everything government" where nothing works, but you can say slurs. ★